a Non-traditional Road To A Sale

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The traditional road to a sale with 10 or 12 steps served the automotive industry well, but today’s successful used car dealer should consider implementing a few detours along the way. Millennials make up the largest percentage of today’s retail consumer, outnumbering baby boomers. Millennial consumers bring new challenges to the selling process.

Joe Lescota, Director of Dealer Development for the National Independent Auto Dealers Association, shared a proven and effective new road to a sale using GPS (greater profitable system) instead of a road map.